By Marc Compeau,

Wal-Mart has you beat on price, Whole Foods on selection and Starbucks on … well, sheer force of habit at this point. A small fry’s best weapon: customer service.

Here are some seemingly small, yet essential tips for keeping customers coming back for more.

Know How To Apologize
The customer may not always be right, but the customer must always win. When something goes wrong, apologize. It’s easy; customers get a sense of satisfaction; and you might get some valuable feedback–or perhaps even a chance to sell more stuff.

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